You bring the brand. I’ll bring the ideas. And the words.

Give your brand the attention it deserves.

You know the importance of putting your brand out there in front of potential customers. They need to see you. Feel you. Want you. They are bombarded with information every single day. But if you can capture their imagination, you might just stand a chance of winning over their hearts, earning their trust and gaining their custom.

An emotional journey starts here.

We need to know what the customer wants. What’s missing in their lives. What pain they’re experiencing. Once we know this we can start connecting with them. On an emotional level. This will help us talk to them with a unique, creative message. One that might just be the difference between them ignoring an advert and acting upon it.

The benefits of great copy.

Let’s assume you sell SD memory cards. You’re not the only one! Yours is 256GB. So is your competitor’s. It’s robust. Theirs too. Their copy tells the customer they can store over 5000 photos on one card. (Ok, that’s not bad – it’s definitely a benefit, not just a feature – but yours does the same.) Yours, however, tells a story. About how your children won’t stay young forever. How memories fade no matter how much you think you’ll hold on to them. Your SD card not only captures a lifetime of memories, it enables you to travel back in time to revisit them – whenever you like. Long after the children have become adults themselves.

Can you feel the emotion? Do you understand that pain? I know which SD card I would connect with on an emotional level.

That’s just one example. But once you (we) can unlock the deeper benefits of your product, service or brand, we can start talking about it on a whole new level.

A deeper benefit will lead to far more creative possibilities. And a story that will have more chance of grabbing a customer’s attention and connecting with them on an emotional level. Oh, and helping them remember your brand.

It could lead to something like this: